<!-- SCOFF --><div class="md"><p>The folks on the content team at my nonprofit put out a video looking back at 1994, when Wu-Tang Clan starred in the St. Ides malt liquor commercial. Looking back, it was definitely a more calculated moment than I recall, and a real tipping point in how corporations would come to view hip-hop over the long term. </p> <p>Video is 15 mins. <a href="https://www.youtube.com/watch?v=ULZmEveikg8">https://www.youtube.com/watch?v=ULZmEveikg8</a> </p> <p>Anyway, thought it would be ripe for a discussion on all the ways corporations invaded hip-hop, and some of the other key moments on this, like Run DMC with Adidas or LL Cool J with The Gap. </p> </div><!-- SCON --> submitted by <a href="https://www.reddit.com/user/Uzo0312"> /u/Uzo0312 </a> <br/> <span><a href="https://www.reddit.com/r/hiphopheads/comments/1t6cuvy/discussionhiphopwasoursthenthishappened/">[link]</a></span> <span><a href="https://www.reddit.com/r/hiphopheads/comments/1t6cuvy/discussionhiphopwasoursthenthishappened/">[comments]</a></span>